32 AI Marketing Tools In 2024 (Free AI Tools for Marketing)

ai marketing tools

In 2023, AI became a major tech trend. AI marketing tools are changing how we work and shaping the future of marketing.

Companies invest in these free AI tools for marketing to maximize their efforts. This involves answering customer questions, making special offers, and studying customer information.

Look at this statistic of AI marketing tools that people are using.

the usage of ai marketing tools by people

Investing in them means a competitive edge and faster decisions for businesses.

Discover the 32 free and best AI marketing tools to boost your workflow in 2024!

What Is AI In Marketing?

AI marketing uses advanced technology to automatically make decisions using data analysis, audience observation and economic trends to improve marketing strategies.

The best AI tools for marketers analyze customer profiles to learn the best way to talk to customers. Then, they send personalized messages without needing marketers to do it.

Nowadays, digital marketers often use Generative AI to assist teams or handle-less nuanced tasks.

Types of AI Marketing Solutions?

There are three types of AI marketing solutions include:

  1. Machine Learning
  2. Big Data and Analytics
  3. AI marketing tools

This article is mainly focused on AI marketing tools.

How to Use Free AI Tools for Marketing?

Ways to use free AI tools for marketing such as:

  • Digital Marketing
  • Email Marketing Campaigns
  • Market Research
  • Affiliate Marketing
  • Content Creation
  • Content Personalization
  • Media Buying
  • Data Analytics
  • Social Media Marketing
  • Reducing Admin Workload
  • Predicting Consumer Behaviour
  • Improving User Experience

What are the Best Free AI Marketing Tools?

What are the AI Tools Used in Marketing? Check out this list of AI tools for marketing category-wise.

CategoryAI Marketing Tools/Free AI Tools for Marketing
AI Tools for Digital MarketingFlick, Synthesia, Influencity, MarketMuse, TextCortex, Chatfuel, ChatGPT
AI Email Marketing ToolsAnyword, ClickUp, Mailchimp, Unspam
AI Market Research ToolsHotjar, Browse AI, Awario, Speak AI
AI Tools for Affiliate MarketingGoogle Analytics, Canva
AI Content Marketing ToolsBeacons AI, Yotpo, Rytr, Unbounce, Writesonic, Uizard, Algolia
AI Tools for Influencer MarketingHypeAuditor, Grin, Brandwatch, Upfluence, IMAI
AI Tools for Social Media MarketingJasper, Buffer, ManyChat

📈Best Free AI Tools for Digital Marketing

Free AI tools for digital marketing use machine learning and AI to improve digital marketing drives.

So, these tools automate tasks, offer insights from data, and boost efficiency.

Any AI tool for digital marketing boosts engagement, conversions, and overall effectiveness.

Let’s now see the top best free AI tools for digital marketing!

1. Flick

flick - best ai marketing tools

Flick is one of the best AI marketing tools that offers a diverse learning hub with training, blogs, videos, and more. It’s mainly centered on hashtags and Instagram for social media.

Flick offers 3 Paid Plans, each with a free trial (7 days).

2. Synthesia

synthesia - free ai tools for marketing

Synthesia is an AI tool that turns text into videos and audio. It’s great for making videos for various purposes like marketing, education, and training.

🚀Its main features include:

  1. AI Voices and Avatars
  2. Media
  3. Exports
  4. Security

It offers templates and integrates with platforms like Medium, Shopify, and PowerPoint.

Overall, Synthesia is the perfect AI marketing tool for creating top-notch video content. No other Synthesia alternatives can match its features.

Synthesia offers 2 paid plans. You can make a free basic demo video.

3. Influencity

influencity - ai marketing tools

Influencity is a platform for influencer marketing. It helps you manage your relationships with influencers and covers all major social media platforms.

You can find, analyze, and recruit influencers, as well as track campaign effectiveness. It also offers a library of resources like ebooks and guides.

Key features include finding influencers based on demographics, analyzing their audience, maintaining an influencer database, recruiting influencers, and integrating with e-commerce stores.

If you’re an eCommerce business looking to collaborate with influencers, Influencity is one of the great AI marketing tools.

Influencity offers 4 paid plans, including a free trial (7 days).

4. MarketMuse

marketmuse - free ai tools for marketing

MarketMuse is an AI tool for digital marketing that helps with content planning by analyzing your website and providing personalized insights.

It automates content audits, identifies content gaps, and optimizes existing content. However, it doesn’t generate content itself.

Key features include competitive content analysis, content cluster analysis, content planning automation, personalized keyword research, and content optimization suggestions, which are better than other AI marketing tools.

MarketMuse is suitable for making data-driven decisions but doesn’t generate content. It offers both free and premium plans.

5. TextCortex

textcortex - ai marketing tools

TextCortex is an AI marketing tool that makes content creation easy. It offers paraphrasing tools, templates, and ChatGPT-like help.

It’s available online and as a Chrome extension in over 25 languages. You can integrate it with 4,000+ websites.

🚀Key Features:

  • Zeno Chat
  • Rewriting
  • Summarizing
  • The tone of the Voice
  • Templates
  • Customization

TextCortex suits content creators, marketers, and small businesses. It has free plans.

6. Chatfuel

chatfuel - free ai tools for marketing

Chatfuel is a messaging platform for businesses that automates customer chats and creates auto-replies. With it, you can:

  • Send personalized messages to customers abandoning their carts,
  • Collect and analyze customer feedback,
  • Target users based on specific conditions,
  • Upsell and cross-sell based on purchase history.

It also offers Chatfuel Lite for crafting AI Chatbots and integrates with ChatGPT.

🚀Key Features:

  • WhatsApp link generator
  • WhatsApp chat widget for websites
  • Chatbot templates for various industries
  • Facebook automation for auto-replies, FAQs, and more
  • Instagram Flow Builder for intuitive chat flow creation.

It’s great for eCommerce, connecting with WhatsApp, and social media.

5 Premium Plans and 1 Free Plan limited to 50 conversations/month.

7. ChatGPT

chatgpt - best ai marketing tools

ChatGPT is an AI writing tool that writes like a human and can help with many things like writing, editing, research, and even suggesting products.

It’s easy to use, free and gives quick results.

📧AI Email Marketing Tools

Email is a top marketing tool with a huge ROI of $36 for every $1 spent. It’s easy to reach your audience directly, and many prefer it for interacting with brands because it’s low-stress and converts well.

Choose a solution that connects with your current email marketing and work apps.

Integrations make work easier, increase productivity, and help teams collaborate better on email campaigns. 

Simplifying tasks lets you achieve more in less time, working smoothly across different AI marketing tools.

8. Anyword

anyword - free ai tools for marketing

Anyword helps you craft compelling email content to improve your conversion rate. It can generate quality content based on minimal input, saving you time and effort.

9. ClickUp

clickup - best ai marketing tools

ClickUp boosts efficiency with AI tools for businesses, crafting email content and managing campaigns effortlessly.

Its automation handles repetitive tasks, allowing focus on strategic goals.

AI-generated copy enhances campaigns, while seamless integrations with platforms like MailChimp streamline efforts.

Although AI features are paid, starting at $5 per user/month, ClickUp offers various plans, including a free option.

10. Mailchimp

mailchimp - free ai tools for marketing

Mailchimp is a top email AI marketing tool known for its easy-to-use interface, templates, and automation tools.

It offers AI-powered features like smart subject lines and customer insights.

Key features include a drag-and-drop editor and a free plan for up to 2,000 emails and subscribers.

However, there’s no unlimited email plan.

Pricing ranges from free to $350/month for unlimited contacts. It’s highly rated on G2 (4.4/5) and Capterra (4.5/5).

11. Unspam

unspam - ai marketing tools

Unspam uses AI to stop spam in your email marketing. It keeps your sender score high by monitoring and improving your email reputation. This ensures your emails reach your audience, boosting engagement and trust.


  • Keeps your sender score high, so your emails don’t end up in spam folders
  • Boosts engagement by sending relevant emails
  • Builds trust with your audience

Unspam is Free.

🔍AI Market Research Tools

Market research tools are definitely a strong part of AI marketing tools. Let’s start an AI market research trip together now.

12. Hotjar

hotjar - free ai tools for marketing

Introducing Hotjar AI, a new survey assistant powered by AI from Hotjar. It helps businesses better understand their customers by analyzing website behavior and feedback data.

🚀Here are the key points:

  1. Easily create surveys to fit your goals with a simple survey generator.
  2. Automatically generate summary reports for quick insights.
  3. Seamlessly sync survey responses with your favorite tools.
  4. G2 rating: 4.3/5 (293 ratings)

Free plan available.

13. Browse AI

browse ai - ai marketing tools

Browse AI is one of the best AI marketing tools that uses AI to grab info from websites. It’s easy to use, you don’t need to code.

Here’s what it does:

  • Teach it what to grab in just 2 minutes.
  • It fills up spreadsheets with the info you want.
  • You can set it to run regularly and get alerts for changes.
  • It has ready-made setups for common tasks.
  • It can even get data from behind login screens.
  • It handles scrolling and flipping through pages for you.

There’s a free plan.

14. Awario

awario - free ai tools for marketing

Awario is a tool for listening to what people are saying on social media. It helps brands understand their customers, market trends, and competitors.

🚀Here are some key points:

  • It lets you see mentions of your keywords in real time, so you know what people are talking about right away.
  • You can track how mentions of your keywords are changing over time, analyze the sentiment, find top influencers, and compare your brand with others.
  • It works globally and locally, in many languages, so it’s good for businesses of any size.
  • It has a feature called Awario Leads, which helps find sales opportunities on social media in real time.
  • You can get email alerts with summaries of new mentions, and use advanced search options to find exactly what you need.
  • People rate it highly on G2, with a score of 4/5 based on 39 ratings.

And the best part? You can try it for free for 7 days, without needing to give your credit card details.

15. Speak AI

speak ai - ai marketing tools

Speak AI is a user-friendly tool for transcribing and understanding media content without any coding required. It’s used by researchers and marketers to uncover important insights. With over 50,000 users, it’s a popular choice for media analysis.

🚀Key features:

  • Easily upload audio, video, and text data, either one by one or in bulk.
  • Get automated transcriptions for audio and video, and import CSV files for analysis.
  • Use ‘Speak Magic Prompts’ to generate insightful answers.
  • Create custom media repositories with professional transcription and sentiment analysis tools.
  • Integrate with Zapier, Google Chrome, Zoom, Vimeo, and more to streamline your workflow.

Try it free for 14 days without needing a credit card.

💼AI Tools for Affiliate Marketing

Here are two free AI marketing tools to enhance your affiliate marketing. Discover these AI marketing tools to boost conversions and increase e-commerce sales.

16. Google Analytics

google analytics - free ai tools for marketing

Google Analytics is a tool by Google for tracking website traffic.

It helps marketers, like those in affiliate marketing, to understand their online performance.

It shows things like visitor numbers, page views, and user engagement. It also helps track which pages lead to sales and gives insights into who’s visiting the site.

It’s free and useful for small to medium-sized businesses.

17. Canva

canva - ai marketing tools

Canva‘s AI tools help affiliate marketers easily make eye-catching visuals. With drag-and-drop and editing tools, they bring ideas to life, boost clicks, and improve marketing.

🚀Key Features:

  • Create engaging content with features like Magic Animate and Magic Media.
  • Share designs directly on social platforms.
  • Print in high quality and design on the go with mobile apps.

Free Forever plan offers drag-and-drop editing, templates, and a library of fonts, images, and graphics.

📝AI Content Marketing Tools

Let’s check out these AI marketing tools for content marketing.

18. Beacons AI

beacons - free ai tools for marketing

Beacons AI is a platform for content creators to streamline their AI business ideas operations.

It’s popular among millions of creators for its link-in-bio feature. But it’s more than just that; it offers an AI Brand Outreach app for email marketing.

There’s a free plan for beginners, and advanced features start at $7 per month.

19. Yotpo

yotpo - ai marketing tools

Looking to boost user-generated content in your marketing? Try Yotpo.

It’s trusted by big brands like Steve Madden and helps gather real user reviews using AI.

You can reward reviewers with loyalty points and suggest topics.

Plus, it sends review requests at the best times. Customers can also add photos to reviews for authenticity.

Other features include analytics, A/B testing, templates, and advanced segmentation. 

Yotpo offers a Free plan and four paid options starting at $19 per month.

20. Rytr

rytr - free ai tools for marketing

Check out Rytr, one of the best AI tools for content marketing for writing help, popular with big companies like Ford and Dell, and highly rated on sites like G2. 

It’s user-friendly and versatile, suitable for various content needs from blogs to social media ads, allowing customization like tone and keywords. 

Rytr highlights include quick content generation, unlimited campaigns, and useful insights for optimization.

It offers a decent free plan and affordable paid options starting at $9/month.

21. Unbounce

unbounce - ai marketing tools

Unbounce is a top-notch free landing page builder with Smart Copy, its AI writing tool.

It provides 45+ templates for quick start-ups, adaptable for various purposes like meta descriptions, ads, and even funny 404 pages.

Signing up is straightforward; just input your details and choose your writing needs. Yet, they request your company website, likely for marketing reasons.

Once signed up, name your project, describe it, and add relevant keywords.

However, for blog writing, you’ll need the paid plan, and the free version allows only one project. To use it more broadly, you might need the pricier option with unlimited projects.

Unbounce has a Free plan and two paid options starting at $19 monthly (or $15 annually).

22. Writesonic

writesonic - free ai tools for marketing

Writesonic is a tool that improves your writing, described as the “Canva for writing” on LinkedIn.

It assists with creating various texts like social media posts, blog articles, and ads, plus offers paraphrasing and summarizing tools.

There’s a free version limited to 6,000 words, but for longer content, you’ll need a paid subscription.

Starting at less than $20 monthly, Writesonic is affordable and allows users to prioritize quality over quantity, adjusting word count limits accordingly.

Free option available with a 6,250-word limit.

23. Uizard

uizard - ai marketing tools

Need help for an AI tool for graphic design? Try Uizard!

It’s a handy tool for UI design powered by computer vision and machine learning.

From apps to websites, you can quickly create UI prototypes with drag-and-drop components and premade templates.

It offers themes for adjusting styles and useful features like heatmaps, a text assistant, and an image assistant.

With a Free plan and affordable paid options starting at $12 per month, it’s worth a look!

24. Algolia

algolia - free ai tools for marketing

For easy search and discovery, try Algolia.

Trusted by big companies like Under Armour, Slack, and Stripe. It helps users find info fast with AI.

Flexible pricing options are available, including pay-as-you-go. The free plan is offered, with discounts for yearly commitments.

📱AI Tools for Influencer Marketing

The influencer marketing industry has boomed. In 2022, it hit $16.4 billion, up from $1.7 billion in 2016. Ignoring influencer marketing means missing out on a powerful way to connect with your audience.

AI revolutionized digital marketing. Check out these AI marketing tools to boost influencer marketing.

25. HypeAuditor

hypeauditor - ai marketing tools

HypeAuditor is an AI-powered influencer marketing platform known for its top-notch fraud detection.

It helps businesses find reliable influencers to work with. With its Influencer Analytics, it measures campaign success using engagement rates and impressions.

Their Influencer Discovery service recommends suitable influencers based on audience demographics and interests.

Key services include analytics, discovery, campaign management, and market analysis.

Pricing starts at $399 with a free trial.

26. Grin

grin - free ai tools for marketing

GRIN isn’t just a tool for influencer marketing; it’s a versatile platform that helps with various marketing needs like affiliate marketing, athlete marketing, PR, and content creation.

It aims to make businesses well-known through genuine relationships with content creators.

Marketers using GRIN can boost their connections, revenue, and brand exposure effortlessly.

It offers AI-powered analytics for successful influencer campaigns and integrates with social listening and email management tools.

GRIN’s AI streamlines reporting, content management, payments, and influencer recruitment.

It simplifies creating briefs, and proposals, and monitoring content production, all in one place.

27. Brandwatch

brandwatch - ai marketing tools

Brandwatch is a leading influencer marketing tool that leverages advanced AI to analyze the world’s largest collection of consumer opinions.

It’s ideal for businesses looking to identify and act on trends quickly. 

🚀Key features include:

  • Iris: An AI feature that helps you understand conversation drivers with simple explanations.
  • Iris Content Insights: Offers summaries of your and competitors’ latest social media posts.
  • AI-powered topic analysis: Helps discover relevant themes and create content that resonates.
  • AI Search: Enhances traditional keyword search with the ability to identify top topics in your data.

Brandwatch makes it easier for companies to stay ahead by providing actionable insights quickly and efficiently.

28. Upfluence

upfluence - free ai tools for marketing

Upfluence is a leading AI-powered influencer marketing platform that helps e-commerce and direct-to-consumer brands boost their marketing efforts.

It uses advanced AI, including ChatGPT, to offer a mix of technology and human insights.

The platform streamlines finding influencers, managing collaborations, and analyzing campaign results to improve return on investment.

With features like AI-assisted communication, detailed influencer profiles, and efficient payment processing, Upfluence stands out by connecting brands with influencers who truly support their mission, all in a user-friendly way.

29. IMAI

imai - ai marketing tools

IMAI‘s AI tech simplifies influencer marketing by helping choose and optimize campaigns.

Using ML, it finds relevant influencers and assesses their credibility, engagement, and brand fit. It streamlines selection by analyzing audience profiles, making the process faster.

The Client Reporting Dashboard offers real-time campaign insights.

The pricing of IMAI starts from $99/month (individuals), $499/month (growth), and $1200/month (scale), with a free trial.

📸AI Tools for Social Media Marketing

Discover top AI marketing tools for social media marketing, perfect for everyone from beginners to pros!

30. Jasper

jasper - free ai tools for marketing

Jasper uses AI to make writing easier, creating top-notch content for blogs and social media. Its AI-powered writing boosts SEO and adapts content for different platforms.

Key Features:

  • Jasper can write in various tones, casual or technical.
  • Jasper’s built-in technology helps you write original content.

Try it for free.

31. Buffer

buffer - ai marketing tools

Buffer is a user-friendly social media tool with:

  • AI posting times for better engagement.
  • Team collaboration features like permissions and approvals.
  • Round-the-clock customer support.

Pricing starts at $6/month for essentials, with free and higher-tier options available.

32. ManyChat

manychat - free ai tools for marketing

ManyChat uses AI in chat marketing across platforms like Instagram, Facebook, Telegram, and WhatsApp.

It helps engage users by automatically responding to their queries, segmenting them based on behavior, and suggesting templates for effective engagement.

Pricing starts at $15/month with a free version offering basic features.

How AI Can Be Used for Digital Marketing?

AI in digital marketing utilizes advanced technologies like data collection, machine learning, and language processing to understand customers better, automate AI marketing tasks, and make informed decisions.

What are the Benefits of AI Tools in Marketing?

How to take advantage of AI in marketing? Let’s talk about how it affects advertising and online marketing.

New free AI tools for marketing are always emerging to aid digital marketers in enhancing customer interactions, recommending products, creating content, and more.

Digital marketing teams can achieve these benefits by using AI in their strategies.

A. Predictable Customer Behavior

You need to analyze Google ads more effectively to find potential customers who are likely to convert. AI marketing tools can use some decision trees to set marketing goals and analyze past data.

B. Better Analysis of Customer Engagement

AI tracking campaigns yield insights for marketers to target specific customer segments effectively.

The best free AI tools for digital marketing can help you attract repeat customers by analyzing both new and old clients.

It helps you reach their past clients effectively and enhance their satisfaction.

C. Audience-specific Ads

Convincing strangers is tough in marketing, but it’s essential for success. You’ll get there by using AI with virtual assistants, consumer segmentation or personalized consumer experiences. With AI, marketers can predict if shoppers will buy before asking for payment.

D. Automated Marketing

AI can automate digital marketing and target your audience effectively. AI and personalization make a powerful team for top-notch marketing personalization.

E. A Better Customer Experience

Best marketing AI tools are vital for managing customer relationships because they help companies understand how customers engage across different platforms instantly.

AI can sort problems to the right support level and figure out the best next move using stats.

Include chatbots on your site to help customers understand your services better.

Is AI Marketing the Future?

AI marketing analyzes lots of data, plans strategies, and predicts trends accurately. If we talk about the AI marketing future, companies can automate marketing tasks, enhance campaigns instantly, and allocate budgets more wisely.

The Bottom Line for AI Marketing Tools

Consider trying AI marketing tools to scale or upgrade your marketing efforts. These 32 AI marketing tools help you save time, understand customer data, and handle marketing tasks better.

For your affiliate marketing, content marketing, email marketing, social media and influencer marketing, consider these free AI tools for marketing for your needs.


How is AI used in Marketing?

AI automates tasks like finding leads, scoring them, and keeping customers. Using AI marketing automation tools, marketers can find and connect with potential customers when they’re likely to react well to marketing messages.

Which is the best AI tool in the market?

Flick and Synthesia are the best AI marketing tools.

What are 3 benefits of AI?

AI speeds up tasks, allows multitasking, and reduces workload are the three benefits of AI.

Will marketing be taken over by AI?

AI might replace some marketing jobs, but it’s unlikely to replace marketers themselves.

Which AI is best for branding?

Brandmark AI tool simplifies logo creation for beginners. This tool quickly makes custom logos using AI based on your preferences.

How is AI used in the hospitality industry?

AI improves guest experiences with tailored recommendations, customizing rooms, solving issues fast with chatbots, and making check-in and check-out smoother for a better stay.

What are the components of AI marketing?

The components of AI marketing are Predictive analysis, Data Quality, Privacy, Analytics, Customer segmentation and targeting, Chatbots, Personalisation, Virtual Agents, Automation, Content personalization, Advertising, AI platform solutions, Enhanced customer engagement, Centralised data, and Marketing Metrics.