21 Best Generative AI Tools in 2024 (Free & Paid)

best generative ai tools

Best generative AI tools use advanced AI to enhance user experience and help users complete tasks faster and more efficiently.

According to Statista, this transformative ability has brought significant advantages across various sectors, including a 40% boost in content creation efficiency, a 75% rise in innovative output, and a 90% increase in automation in some workflows.

We’ll look at the 21 best generative AI tools that help businesses automate tasks and increase productivity.

What Is Generative AI?

Generative AI analyzes existing images, videos, music, or even software code—and then creates new, realistic artifacts based on what it’s learned. It doesn’t just copy what’s already out there but makes something completely new with the same vibe or style.

Well, at the core, it uses these AI foundation models. They’re trained on a huge amount of raw data without labels, so they can handle all sorts of tasks. Then, they get some fine-tuning to hone in on specific jobs.

It involves a lot of complex math and massive computing power. But when you break it down, these models are basically just advanced prediction algorithms.

What are the Best Generative AI Tools?

How many generative AI tools are there? Take a look at the list of generative AI tools that will be available in 2024 and beyond.

Generative AI ToolsBest forPricing
DALL-E 3Generate AI images$20/month
MidjourneyGenerate AI images$10/month
Github CopilotEnterprise$21/month
ChatGPTEnterpriseFree
LookaGenerate AI logos$20 (One time)
LogoAIGenerate AI logos$29-$99 (One time)
RunwayGenerate AI videos$12/month
Wondershare FilmoraGenerate AI videos$29.99/quarter
AlteryxData analysis$5195/year
QlikData analysis$825/month
JasperAI content generator$39/month
AnywordAI content generator$39/month
Customers.aiAI lead generation$199/month
AlbertAI lead generationCustomized pricing plans
Seamless.aiAI lead generationFree plan available
CodeiumCodingFree
Replit ghostwriterCoding$10/month
Amazon CodeWhispererCodingFree
Duolingo MaxEducation$29/month
ConsensusEducationFree
Canva Magic WriteEducation$12.99/month

Best AI Tools to Generate Images

Here are the best generative AI tools to help you generate images.

1. DALL-E 3

DALL-E 3 is an impressive generative AI tool. It’s developed by OpenAI, just like ChatGPT. We imagine being ChatGPT’s “younger sibling” isn’t easy with all that pressure and attention.

dall-e best generative ai tool for generating images

But DALL-E 3 is holding its own. It’s got a lot of potential, especially with how realistic and detailed its visuals are.

DALL-E 3 is pushing the limits of what generative AI can do. Too bad it’s not widely available yet. Only ChatGPT Plus users or those with API access can use it.

Pricing

  • $20/month

2. Midjourney

We’ve spent so much time playing around with the best prompts on Midjourney. It can be tricky. But once you get the prompt right, the quality is unbeatable.

midjourney generative ai tool for generating images

Now and then, you’ll get something weird like a six-fingered hand, but Midjourney is so flexible that it’s easy to fix those little mistakes.

Pricing

  • $10/month

Best Enterprise Generative AI Tools

Choosing the right enterprise generative AI tools for your business.

3. Github Copilot

GitHub Copilot is a generative AI-powered code tool. You can get it through your GitHub personal account if you have an Individual plan, or if you’re part of an organization, there’s a Business plan.

github copilot generative ai tool for enterprise

It’s trained on billions of code and can turn natural language prompts into coding suggestions.

It looks at code and comments to instantly suggest individual lines or even entire functions.

Pricing

  • $21/month

4. ChatGPT

ChatGPT can carry on a conversation, handle follow-up questions, admit when it’s wrong, challenge faulty assumptions, and even turn down inappropriate requests.

chatgpt best generative ai tools for enterprise

They said it’s their newest deep learning model and it’s supposed to perform at a human level on a bunch of professional and academic tests, like the US bar exam and SATs.

OpenAI has this premium ChatGPT tier that runs on GPT-4.

Pricing

  • Free

Best AI Tools for Generating Logos

Here are the best generative AI tools you can use to create logos.

5. Looka

Looka is a fantastic generative AI tool for creating logos because it offers a lot of customization. When you begin, it asks you about your preferences and lets you choose examples you like.

looka generative ai tool for generating logos

After the tool understands what you want, it gives you a range of options to customize. You can add slogans and icons, but the choices might seem a bit bland and familiar, lacking excitement or uniqueness.

You can generate as much as you like, but you must pay if you like to download files. Overall, it’s a pretty good result, especially as a starting point.

Pricing

  • $20 (One time)

6. LogoAI

LogoAI is one of the most popular generative AI tools with lots of features and options for tweaking and editing your logo. We ended up making three logos that we liked. 

logoai generative tool for logos

Even though we already had a logo when we started using LogoAI, the quality is high enough that it’s worth paying for as a one-time expense.

Pricing

  • $29-$99 (One time)

Best Generative AI Tools for Videos

There are a number of tools that use AI to generate videos.

7. Runway

Runway stands out in AI video generation by focusing on creativity. Unlike other best generative AI tools that use set templates, Runway lets you create one-of-a-kind videos directly from your prompts.

runway best generative ai for generating videos

It can be tricky at first because you might need to try several times to reach the result you like. But don’t worry—there are plenty of video tutorials available that can help make the learning process easier.

Pricing

  • $12/month

8. Wondershare Filmora

Runway is all about exploring creative possibilities, while Wondershare Filmora offers a more straightforward way to use AI for video editing. It has AI background remover, reducing noise, and tracking objects automatically, which makes editing easier and faster, so you can focus more on your story.

wondershare filmora best generative ai tools for generating videos

Filmora has a feature that uses AI to turn text into videos. Just provide a script or outline, and it will automatically create a video storyboard with free transitions and music.

Pricing

  • $29.99/quarter

Best AI Generative Tools for Data Analysis

There are a lot of AI generating tools available for data analysis today.

9. Alteryx

Alteryx is a platform for data analysis and visualization that helps businesses understand their data. It lets users clean, transform, and analyze large sets of data from various sources without needing to code.

alteryx top generative ai tool for data analysis

It’s used by people like data analysts, data scientists, and business analysts to handle lots of data, find useful information, and make smart decisions based on that data.

Pricing

  • $5195/year

10. Qlik

Qlik is a company that makes software for creating visual data displays, self-service business intelligence, and executive dashboard tools. 

qlik ai generative tool for data analysis

Gartner, an analyst firm, often ranks Qlik as one of the top companies for business intelligence and data visualization, alongside Microsoft and Tableau.

Pricing

  • $825/month

Best AI Content Generator Tools

Here are some of the best tools for generating AI content.

11. Jasper

Jasper, once called Jarvis, is an easy-to-use generative AI tool for writing with many features. It helps with everything from writing Instagram captions for girls and boys and blog posts to creating sales copy and product descriptions.

jasper best generative ai tools for content writing

It’s designed for marketing campaigns, helping with copywriting and social media posts for popular and new social media platforms. However, at $49 per month, it might be too expensive for marketing teams with limited budgets.

Pricing

  • $39/month

12. Anyword

Anyword is an AI writing tool designed to boost marketing results. It helps create marketing copy, website content, product descriptions, and social media posts that drive conversions.

anyword generative ai tool for content writing

Anyword stands out because it uses data to improve your content. It connects with A/B testing tools, letting you test different versions of your content to see which one works best with your audience.

Pricing

  • $39/month

Best AI Lead Generation Tools

Using AI Lead Generation Tools to generate leads.

13. Customers.ai

Customers.ai is an advanced lead generation AI tool. It combines message automation and data integration into one platform.

It uses advanced MLAs to improve targeted marketing. It helps businesses reach out to potential leads more effectively. Plus, it analyzes website traffic to identify customer profiles that fit certain criteria. Once it finds these prospects, it adds them to a contact list for text messages or automated emails.

customers.ai best generative ai tools for lead generation

It helps you create engaging content that’s likely to get better click-through rates. Plus, it supports multiple email senders, so your messages are more likely to reach people’s inboxes and not get flagged as spam.

Pricing

  • $199/month

14. Albert

Albert is a cloud-based platform that uses AI to score leads based on data. It works with whatever business systems you already have, so it’s pretty seamless for marketing teams to find the best leads.

albert generative ai tool for lead generation

It supports lead generation across multiple channels like Facebook, Instagram, and YouTube. But here’s the kicker: Albert doesn’t just make recommendations; it can handle various marketing tasks on its own.

Albert helps businesses get valuable insights to fine-tune their marketing campaigns. With its predictive analytics, it can even suggest the best times to send out emails to increase open and click-through rates. Plus, it helps identify which customer segments are most likely to be profitable and can forecast sales and revenue.

Pricing

  • Customized pricing plans

15. Seamless.ai

Seamless.AI is really into social media insights. They gather data from stuff like web traffic and then use machine learning to analyze it.

It lets companies segment their clients based on things like where they are, their age, and their interests. So, businesses can craft messages that are specifically tailored to different groups, which means they get better engagement and a higher return on investment.

We heard Seamless.AI is pretty good for social media marketing. For starters, it helps businesses target the correct audience segments. It also helps marketing teams create engaging posts that resonate with potential leads. Plus, you can test different strategies to see which ones work best.

It also lets you monitor how your campaigns are performing and make any adjustments if needed. It’s like having a built-in feedback system for your marketing efforts.

Pricing

  • Free plan available

Best Generative AI Tools for Coding

The best generative AI tools for coding that you should know about.

16. Codeium

Codeium is an awesome free generative AI tool for developers. It’s AI-powered and helps with code completion and chat.

codeium best generative ai tool for coding

Well, it’s built on some advanced AI tech. The main idea is to speed up development by cutting down on repetitive coding tasks, improving code quality, and helping developers stay in the zone.

Pricing

  • Free

17. Replit ghostwriter

Replit uses AI to help developers write code and deploy apps straight to production.

It’s compatible with over twenty different programming languages, like Elixir, Haskell, R, CSS, HTML, Golang, Rust, and even Kotlin.

It has an online editor where you can write code in real-time.

Pricing

  • $10/month

18. Amazon CodeWhisperer

Amazon CodeWhisper was trained on public code and Amazon code. Just like Copilot, it supports multiple programming languages such as Java and Python, and it integrates directly with your IDE.

amazon codewhisperer generative ai tool for coding

It’s designed to make coding a lot faster and easier. The main thing with CodeWhisperer is that it’s tuned for AWS APIs. So if you’re working with Lambda, EC2, or S3, it’s great at suggesting code that aligns with AWS best practices.

Pricing

  • Free

Best AI Generative Tools for Education

The best AI generation tools for the education industry.

19. Duolingo Max

Duolingo Max is a new subscription tier that takes learning to the next level. It includes everything Super Duolingo offers, plus two AI-powered features: Explain My Answer and Roleplay.

A feature called “Explain My Answer” helps you understand why your answers are right or wrong, and Roleplay lets you practice conversations more realistically with AI. It’s designed to give you a deeper learning experience.

Pricing

  • $29/month

20. Consensus

Consensus is an academic search engine that’s powered by AI but still really grounded in solid scientific research.

They use language models and this special search technology called Vector search to find the most relevant research papers. Plus, they can even summarize insights on a topic or from specific papers.

It’s great because we can trust the results. They pull information from credible sources, so we know my research is accurate and reliable.

Pricing

  • Free

21. Canva Magic Write

Canvas Magic Studio has this AI writing tool that’s super handy for getting past writer’s block or coming up with new ideas.

With Canva Magic Write, you can give your students engaging lessons with visions, layout, and content.

It depends on how much you use it and how happy you are with what it produces. The potential is definitely there, but it’s all about how it fits your needs.

Pricing

  • $12.99/month

What Makes the Top Tool for Generative AI?

Not every generative AI tool is excellent—the “Terminator” stories keep reminding us of that. Some AIs are good at certain tasks, while other AI generative tools can do a wider variety of things.

  • Versatility: The best generative AI tools can handle various tasks, helping you with everything from writing marketing copy to coming up with new product ideas.
  • Result quality: A tool’s success depends on how good its results are. Choose tools that create realistic images, creative content, or clear text that fits your needs.
  • Ease of use: A good AI software should be easy to use, even if you’re not tech-savvy. You should also be able to adjust and fine-tune it to get the results you want, while still having some control over the creative process.

Final Thoughts on Generative AI Tools

Generative AI isn’t limited to the tools we’ve mentioned. While AI writing tools and video generators are great examples, there are many other tools with generative features. 

For instance, AI sales assistants use generative AI to write personalized emails and follow-up messages. We didn’t include these tools here because their main focus isn’t on creating original content.

FAQs

Which are the best generative AI technologies that educators should use?

Generative AI technologies that can benefit educators include Duolingo Max, which provides personalized language learning; Fetchy, which helps with lesson planning and administrative tasks; Course Hero, offering AI-driven study aids and quizzes; and Consensus, which assists with research from academic sources.

What’s the best generative AI tool?

The best generative AI tool depends on what you need it for. ChatGPT is great for conversations, Jasper is good for marketing content, and Copy.AI is best for writing copy.

Who is leading generative AI?

The top companies in generative AI are Microsoft, Google, and OpenAI. They are leading the way in creating advanced models like Claude and ChatGPT, which can generate text, photos, and other types of content for different uses.

Is ChatGPT the best AI tool?

ChatGPT is a top AI tool for creating blog outlines and articles. It’s easy to use and produces good results, but other specialized tools might do better in certain areas depending on what you need.

What are the most used AI tools?

In 2024, popular AI tools include ChatGPT for chatting, Grammarly for writing help, Copy.ai for copywriting, Jasper for creating content, and Frase.io for SEO, among others.

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