What is an AI Influencer? And How to Make an AI Influencer for Free (Virtual Influencer)

ai influencer

What is an AI Influencer? These days people are discovering that there are many Instagram influencers that are not real humans, instead these are AI Influencers virtually generated to act like a real human

People used to worry about robots ruling the world because of science fiction movies. Now, it’s closer to becoming real, thanks to advances in AI and science.

What is an AI influencer? / Glossary

Humans might not hang out with robots in restaurants or on the streets anytime soon. But on social media, we’re already seeing a fast evolution of interaction between humans and robots.

This article will explore what is an AI Infliencer? Why it is used? Who are some famous virtual influencers? and How to create one for free?

What Is an AI Influencer?

An AI influencer is a social media influencer personality that is created using artificial intelligence (AI).

These realistic digital avatars are designed to look exactly like a human. They are also programmed to wear certain clothes, look like they are sitting in a real place, and also say and do anything in short videos.

What Are AI Influencers Used For?

AI influencers are mostly used to help promote brands and products, gaining big followings on Instagram or other social media platform. Some AI or virtual influencers sell their own products, merchandise, and also get paid to promote other brands.

Do AI Influencers Have a Future?

Are virtual influencers becoming mainstream? Several aspects will decide if virtual influencers are popular. Some factors include:

  • Realism and quality of social media posts from virtual influencers.
  • Brands are starting to use them.
  • The public accepts virtual influencers.

There is a possibility that some might start to manifest in real life.

How Do Brands Benefit AI Influencers?

Promoting products or services with AI social media influencers is a great strategy. Benefits are:

  • Their bold or striking appearance can catch people’s eye.
  • They can help advertise things in many ways.
  • They are controversy-free, which is a positive for brands.
  • Businesses completely control accounts for virtual characters.
  • Digital influencers don’t face physical limitations like aging, illness, or fear of activities like skydiving.
  • Traditional influencers cost more than virtual ones.

Meet seven digital stars dominating social media now and in the future.

1. Lil Miquela (Miquela Sousa)

Lil Miquela, a 19-year-old AI Influencer, resides in LA. Created in 2016 by Brud (a startup). She has 3 million followers on Instagram and she has wokred with top fashion brands such as Calvin Klein, Diesel, Dior, and Prada.

lil miquela ai influencer

In addition to brand partnerships, Lil Miquela dropped a single music video.

Today, the stylish robot has nearly 3 million Instagram followers, 4 million TikTok followers, and over 30,000 Twitter followers, known as “Miquelites.”

2. Lu do Magalu

In 2022, Lu do Magalu boasted 6 million followers on Instagram, 14 million Facebook followers, and nearly 3 million on YouTube.

lu do magalu ai influencer

Magazine Luiza, a major Brazilian retail company, teamed up with Lu do Magalu, who now serves as a brand ambassador by featuring unboxing videos and product reviews for social media and YouTube.

3. Thalasya

Thalasya, Indonesia’s first superhero, debuted in 2018. After that, she shared her journeys and adventures in her home country, illustrating the experience of traveling to America to make a music video with her followers.

thalasya ai influencer

Thalasya partners with health brands, restaurants, and hotels to finance her luxury travel adventures. But, despite everything, she also runs her clothing store, “Yipiiiii”, with her friend Zeline.

Currently, Thalasya has about 500,000 Instagram followers.

4. Guggimon

Guggimon is a strong bunny who loves The Shining, Billie Eilish, designer toys, axes, and handbags. Superplastic, a top creator of designer toys and animated celebrities, created her.

Guggimon, a virtual influencer, debuted in 2019. But Guggimon already has 1.5 million Instagram followers.

5. Imma

Japanese influencer and virtual model Imma hails from Tokyo. Since 2018, she gained 500,000 followers on Instagram and 2 million TikTok likes.

imma ai influencer

She loves fashion, movies, and art and has worked with brands like IKEA Japan, Adidas Tokyo, and Burberry.

6. Noonoouri

Joerg Zuber is a digital character who is nineteen years old. Noonoouri quickly impacted fashion, teaming up with famous brands like Bulgari, Lacoste, and Versace. 

noonoouri ai influencer

Noonoouri is here to entertain, but she also takes the opportunity to educate on important social issues. She mainly focuses on sustainable fashion but discusses various other topics, too.

7. Bermuda

Bermuda, the “Robot Queen,” is an early virtual influencer who emerged in 2016. Despite appearances, robots don’t age.

bermuda ai influencer

Bermuda’s main goal is to inspire and support young entrepreneurs, especially women interested in pursuing careers in robotics.

She’s also working on advancing her music career.

The Age of AI Influencers Brings New Options for Brands

Recently, a Spanish advertisement agency gained attention for making a virtual influencer making $10,000 monthly from brand deals. 

Aitana works for free, promotes anything without hesitation, and is always available. 

Virtual influencers like Aitana attract many followers, and she’s just one example of this Instagram AI trend, with more to come. Better tools are creating virtual identities that look more real.

The next step in digital animation is to make them even more realistic, mimicking human behaviors.

How Do You Create an AI Influencer for Free?

To create an AI-generated influencer, follow these steps:

1. Gathering Source Images Using Image Generator

Make free AI influencers using image generators to blend a face onto different images. Create realistic AI influencer girl images by swapping faces on the target photos with source images that have similar hair color, hairstyles, and bodies using a face swap tool.

2. Create a Discord Server

Make AI social media influencers for free using a tool on your private Discord server. Make realistic AI for free with a Discord face swap generator. Just upload two pictures – one as a source and another as a target – and create a virtual influencer with your desired face.

3. Make Targeted Videos

Make AI influencer girl videos by getting or making target videos using Fiverr, Instagram, celebrity influencer clips, or creating Deepfakes from stock videos.

Follow these methods to prevent mistakes. Add your picture and video, adjust the paths, tap play, wait 2 to 4 minutes, and get your swapped video. Creating for free is possible, and you might earn money, but it takes effort and commitment to ensure the account succeeds.

Here are some important insights to remember:

  • The face swap tool or Deepfake AI image generator helps make realistic virtual influencer images so anyone can easily create their influencer.
  • The tutorial shows how to make super-realistic AI generated influencers with the face swap tool on Discord, which might make people question if online influencers are genuine.
  • Choosing the right videos is crucial for budding virtual influencers. It improves the quality and attractiveness of the content as they gain followers.
  • Making an AI generated influencer is part of a Revolution in AI, giving people opportunities and inspiration.

The Benefits and Drawbacks of Virtual Influencers

There are both pros and cons.


Let’s see why it’s a good idea.

Control Is Yours

Companies use influencers to speak for them. If influencers say unexpected things, problems can arise. Check out Logan Paul’s controversial forest video on YouTube. The insensitive video upset people and caused problems for the brands and YouTube, leading to the termination of business relations with Logan Paul.

An AI social media influencer won’t go rogue, so you can relax. Miquela can’t film a hanging dead body in a jungle and share it on the YouTube channel because she isn’t real. Instead, her words and actions are carefully planned by her team.

Controlling virtual influencers reduces risk and lets brands be more creative. You can make them face challenges that a real influencer might find risky and do things a real individual might hesitate to do.

A model from Instagram might not want their picture on the website as an AI assistant, but an AI wouldn’t mind.

Reduced Expenses

Choosing virtual influencers, such as Lil Miquela, helps save money compared to real ones, even though the best virtual influencers still earn millions annually.

Virtual influencers can be anywhere without any limitations on location or borders.


Using AI generated influencers has its downsides; not everything is perfect.

1. They’re Not Real

Using influencers for campaigns is beneficial because people trust what they say, making them buy the endorsed product. Neither Lil Miquela nor any virtual Colonel can wear Gucci on their nonexistent bodies.

Certainly, being genuine goes beyond using any product; for example, Kylie Jenner likely doesn’t drink much Pepsi. Virtual influencers also lack the genuine feeling that Masahiro Mori’s uncanny valley concept represents. 

Even the best virtual influencers don’t fully resemble humans. Although their achievements indicate it’s not a major problem, some consumers may still find their appearance unappealing.

2. They’re Not Entirely Safe

The unrealistic body prototypes on social sites harm society. Many women feel bad about their bodies when they compare themselves to social media images. Instagram has worsened body picture issues for one-third of teenage girls.

Virtual AI usually has ideal bodies and perfect faces. They’re always energetic, never deal with challenges, and consistently say the proper things. Consider whether your brand should be linked to something negatively affecting many young people.

You could say the same about real influencers. However, the key distinction lies in how much fakery is present. Fixing skin issues is one thing, but inventing a completely made-up character is different.

What Is AI Influencer Marketing?

AI influencer marketing detects fraud accounts. AI finds the best influencers by analyzing their audience profiles. AI helps marketers foresee influencer success and avoid risks with bad people.

What Is the Premise Behind AI Influencer Marketing?

AI boosts influencer marketing by finding the best influencers, verifying their authenticity, automating campaigns across social media, and tracking the success of different campaigns.

How Does AI Influence Society?

AI can improve society by boosting productivity, enhancing healthcare, and providing more keys to education. AI technologies can solve tough problems and make daily lives simpler and more opportunely.

Summing Up

To sum up, we have covered everything about AI influencers and how to create for free. Also, there are some benefits and drawbacks you should look for before creating them. You can follow the marketing strategy, get a brand in months, and earn money from it.


Can AI replace influencers?

An AI influencer makes market campaigns more efficient and effortless than real influencers. However, the key to any influencer campaign is definitely the genuine influencer and their genuine audience.

Is Lil Miquela an AI?

Lil Miquela is an AI image that looks very human. A 19-year-old bot, claiming to be self-aware, is part of a rising trend of AI generated influencers gaining popularity online and winning over their digital fans.

What Is the Cost of Creating an AI Influencer?

Making AI influencers can cost a lot or a little. It mainly relies on how complicated the AI is, how much interaction it needs, and its digital presence. Usually, AI influencers cost tens of millions of dollars to create.

Which artists strongly influenced the artist AI Weiwei?

Several artists, including Andy Warhol, Marcel Duchamp, and Jasper Johns, strongly influenced Weiwei.

Influencer who created AI version of herself?

Caryn Marjorie created an AI version of herself. She created a replica of herself as an AI girlfriend.